Ruthie Staalsen - What my design philosophy is and why!

I wanted to share with you a snippet from my book that was published a few months ago. This portion of my chapter truly describes what I am all about.

Ruthie Book

"My main objective is to create environments that are gathering places for families and friends to do life together.

However, I am about more than that.  I believe that the home is a special hub for the best moments in life.

  It is the place where you watch your kids dance around the kitchen.

It is where you and your hubby carry your kids to their bed because they fell asleep on the couch.


It's where your daughter brings a boy home for the first time, and where  your family laughs around the dinner table so hard that you choke on your food.

Home is where real life happens and sometimes real life is a little bit messy.

That is why I want the homes I decorate to be a place for peace and solitude.  Our society is so busy and hurried that spending time AT HOME is almost a lost art.

My goal is to connect these wonderful moments of life to the home through interior design.

  I have a different perspective on design in that it isn't totally about a specific look.  It's more about finding the soul of the people living in the home, and helping the client find the surroundings that makes them feel good. Decorating is about creating a quality of life, a beauty that nourishes the soul.

Our homes should reflect what we are about, our beliefs, our experiences and family traditions.  After all, homes are not just about nice things, they are about a place where you want to spend time.

I want to be known as the designer that connects these dots."

I'm working on a project at the moment where I get to do exactly what I've described above. I get up each morning, ready to make lives and homes more beautiful!

Ruthie Staalsen; Behind Her Brand

My co-authors and I have been working on a fabulous new book that launched on February 6. It’s designed for the emerging entrepreneur who is ready to step out, step up, and step into what they feel called to do in business. I am super excited and I just wanted to share it with you guys.

Ruthie Book

The name of the book is Behind Her Brand: Entrepreneur Edition, Vol. 6.

Each chapter takes you on journeys of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. I can’t wait for you to read it and GROW!

We answer some of the following questions:

How have you defined your voice in your market?

What three things do you wish you had known when  you started?

What makes you a woman of impact?

What advice would you give someone who is wanting to take their business to the next level?

What 3 characteristics describe what made you successful and why?

I have found that the best way to learn is from those that have gone before you.  I share the challenges I face as an entrepeneur as well as the joys and rewards of being in business for yourself.  I share the story of my childhood living overseas and how that shaped and formed me to become an Entrepeneur.

If you are just getting started out there as an Entrepeneur, or are considering starting a business, this book will be very helpful.

I hope that the the things I share about my experiences as a business owner will inspire you.

I wrote a poem for my book launch, as part of my speech. My husband said I should share it, so here goes......


by Ruthie Staalsen


HOME is where we get carried across the threshold for the first time,

or bring our babies home from the hospital.

It’s where we gather around our table laughing so hard it hurts

and where dad flashes the porch light indicating it’s time to bring in his daughter……pronto.

It’s where your friend calls and tells you she has cancer

and where we evaluate life’s tough questions and instill values and traditions.

HOME is where we get encouragement over a cup of earl gray tea

or cry tears nobody else can see.

It’s where we stand together in our kitchen, united as a family, praying for a hurting loved one.

It's where we watch our kids drive away for the first time

and where your dog snores louder than your husband.

HOME is where good friends cook breakfast for dinner just because they love the experience of being together.

HOME is where you hope to hear the words, “Mom, I got accepted into nursing school!”

and HOME is a haven where we can let our guards down.

It is our refuge, our strength, and our safe place.

As an interior designer, I have the honor of creating beautiful environments so that these memories and traditions can take place.

It’s a joy, a gift, and a privilege.

You can order my book by clicking this link:

A big shout out to Kimmberly Pitts, Founder of Ulmpact Publishing Group for compiling this wonderful book.